Curbside Cycle is located in Toronto’s lively Annex neighbourhood. The shop focuses on the needs of the city cyclist, offering imported products from the UK, the Netherlands, Denmark and Japan.

After 20 years of business, Curbside Cycle was ready to expand into online retail. I created a fresh, bold new look for the brand that spanned across in-store and online applications, including paper goods, merchandise and new webstore tools.