Brand Identity2021
Packaging DesignMarketing MaterialsCounty Coffee is a small-batch coffee roaster in Halliburton, Ontario. Already loved among the Halliburton community, our goal was to help County Coffee branch into the larger, more competitive, Toronto market. We began with a blank slate and built County Coffee’s brand identity from scratch.
During our discovery call, we discussed Haliburton and how it is known as a cottage destination for nearby Torontonians. Haliburton represents an escape from the city, a camp out with friends, a weekend away. My brand exploration focused on the colours and patterns of outdoor adventure apparel with a modern twist.
To keep the production budget-friendly while allowing County Coffee to continue experimenting with creative new roasts, I designed a bag and sticker system to differentiate each flavour profile. The stickers bring an eye-catching pop of colour to the otherwise unassuming bag.
